Priced properly, clean boats will always find a buyer. Pricing your yacht to sell and generate traffic is critical to impacting its place in the market. The #1 reason people are buying brokerage versus brand new is to save money.
5 POINTS OF LIGHT ABOUT YACHT PRICING
Yacht buyers don’t care how much you owe the bank or how much you paid for your yacht.
The internet allows a yacht buyer to research the market and educate themselves without a broker or seller’s input.
Yachts can be relocated anywhere in the world which makes them a commodity. The more attractive the price, the wider your yacht's geographic appeal.
A yacht broker should offer you research on the comps of active boats and SOLD boats. This is reality. An educated yacht seller will succeed.
Take the fluff out of the price of your yacht.
Overpricing your yacht expecting a big negotiation is a mistake. Too many yacht traders spend 6-12 months fighting the advice of yacht brokers and the market. You may have the nicest yacht for sale but if your price is too high to the market, no one will see it. It’s far better to have three offers for your boat you can say no to instead of zero interest.
IT’S REALLY THAT SIMPLE…
The reason price is so important: If a yacht buyer is looking for a used boat, they have decided price is their top priority, or else they would buy a new yacht. Popular brands like Sea Ray, Viking, Carver, Tiara, and Hatteras have brand new yachts you will need to compete against with prices.
LOOKING AT A RECENT MARKET SNAPSHOT, PRICING MAKES THE DIFFERENCE BETWEEN WHAT SITS AND WHAT SELLS.
